Learning the art of Pivoting…

Did you know that Netflix initially began as a DVD rental service before pivoting to online streaming? As a digital marketing professional, I know the importance of adapting to changes. The past 3 years made this all too clear and even up until recently my latest project required me to pivot simply because of a change in weather.

With Meta's recent announcement to cancel Facebook's Watch feature, which hosted shows like Red Table Talk, it may seem like the end of the road for these programs.

However, pivoting can offer a viable solution. By shifting to alternative platforms such as Vimeo, YouTube, or even Instagram, that offer similar video-on-demand services, popular shows like these can be saved.